The formation of Tomorrowland Music will see the Belgian festiva work alongside Virgin Records Germany for new releases, and will receive global distribution support from Virgin Music‘s Label & Artist Services.
For reference, Richard Branson gave his blessing to UMG’s revamped Virgin division back in February. And after claiming that the two-weekend-long Tomorrowland’s 400,000 annual guests hail from some 200 countries – or every nation in the world, in a testament to the logistical difficulties associated with hosting the festival amid a pandemic – the release elaborates upon the scope of the Tomorrowland-UMG partnership.
Press Release
A spokesperson from UMG had the following to say:
“THROUGH THIS BESPOKE AND INNOVATIVE LABEL PARTNERSHIP, TOMORROWLAND WILL ENJOY DIRECT ACCESS TO A COLLECTIVE POOL OF UMG’S MOST SUCCESSFUL INTERNATIONAL LABEL DIVISIONS, CREATING GREATER FLEXIBILITY TO DELIVER GLOBAL HITS,”
“THE PARTNERSHIP WILL BE LED IN BERLIN BY ALEXANDER NEIPP, DANIEL SCHMIDT AND MAGNUS TEXTOR (VIRGIN RECORDS) AND TINA ADAMS (VIRGIN MUSIC LABEL & ARTIST SERVICES).”
In addition to this, Tomorrowland founder and CEO Michiel Beers had the following to say: